Complete Computer Repair Blog

If you have a website, you have undoubtededly been on Yahoo! or Google search and found yourself asking “where am I in all these results?”. And chances are even greater that if you’ve asked yourself such a question you may have also sought out services and products that make strong promises to get your site on page one, and fast. But, buyer beware! This is just not the case…

A Webmaster hoping to successfully increase a site’s ranking with the major search engines will incorporate a technique which employs looking at their site’s unique website traffic “fingerprint” and also utilizing as much statistical information as possible. Who is your audience? Where are they coming from? What are they looking for? Is your content seasonal in nature? (i.e., a skiing website might not go dumping tons of money into a Google Adwords campaign in mid July). The stats will also allow you to quantify your results as you travel down the path to SEO enlightenment.

Webmasters can also “kick it up a notch” by analyzing information from competitors and similar websites that are established (and probally occupying YOUR spot in the search results on page 1). However, what worked for them might not necessarily work for you, but you can also learn from their mistakes as well, giving your site the edge to pass beyond it’s competitors in the search engine ranks.

More importantly, however, is that a Webmaster understand that SEO TAKES TIME! As they say…a watched pot never boils…it can be days, even a week before changes you make to your website’s meta tags are even crawled by the great Googlebot. It is at this point that you are at the search engine management/maintenance stage – tearing up available visitor stats, and continuously refining/perfecting your meta tag work. Not discussed are “pay per click” advertising campaigns which can really drive traffic to your site – but may be more effective once the intial optimization is complete, so you can be sure every click you’re paying for turns into a conversion (a sale, a new account signup, joining a mailing list, etc).

No matter what, the most important thing to be mindful of is content, as this is the only info available to the search engines in the absence of SEO information we provide to them via meta tags (although Google says they don’t look at meta tags). After all, a pot filled with fluff won’t boil too nicely either… so it basically boils down to content, as well as incoming links to your website. The higher google pagerank that a site has links to, the higher those sites ranks become. The higher amount of links your site has will also increase its pagerank. Make links EVERYWHERE you have content…especially links to Complete Computer Co

All of this is a long process for which there are quantifiable results but like anything, takes time to succeed if performed by a skilled Webmaster.

Looking to get started? Here’s a neat tool which you can use to check your Google Pagerank.

Can Complete Computer Co. help you with your SEO/SEM needs? Contact us to discuss more!

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